The Claim Your Crown Foundation is at the heart of the NOVUS brand, created to advance our purpose of inspiring people to claim their crown through living a life of passion, conviction, and perseverance.
Rooted in the promise of James 1:12, “Blessed is the one who perseveres under trial… they will receive the crown of life,” the CYC Foundation exists to support the people, communities, and causes that embody resilience, purpose, and hope.
Our vision is to create meaningful impact by funding initiatives that help individuals discover a deeper purpose for their lives, overcome adversity, and rise into who they were created to be.
One of the cornerstone initiatives supported by the CYC Foundation is the 1:12 Project, our annual mission experience in the Dominican Republic. Each year, athletes, students, and young professionals step outside their comfort zones to serve communities through sports, faith, and service, creating a transformational experience for both those we serve and those who attend.
Beyond the 1:12 Project, the CYC Foundation also supports organizations and initiatives that embody resilience, hope, and perseverance. Through fundraising efforts and strategic partnerships, we help advance causes that make a meaningful difference in the lives of others.
A key part of this mission is our annual CAT Tournament, one of our largest fundraising events of the year. This event brings together teams, athletes, and supporters to raise funds that directly fuel the work of the Foundation and the initiatives it supports.
CROWN PARTNER | $112
RECEIVE A JAMES 1:12 HOODIE
A simple way to support the mission while carrying its message forward.
PURPOSE PARTNER | $500
Support the mission.
Help create opportunities for people to discover their purpose and realize what’s possible when someone believes in them.
CONVICTION PARTNER | $10,000
Advance the mission.
Help bring the message of Claim Your Crown to more individuals, teams, schools, and communities.
THE CROWN CHALLENGE | $1000
RECEIVE 10 NOVUS CROWN HATS
Take the hats and give them away. Give one to a coach, teacher, mentor. Someone who believed in you or you believe in.
The crown is much more than a logo. It is a symbol of faith. Of perseverance. Of purpose. A reminder that every person has a crown to claim.
IMPACT PARTNER | $2,500
Expand the mission.
Help create transformational experiences, leadership opportunities, and support for those facing adversity.
LEGACY PARTNER | $25,000+
Shape the future.
Help build a lasting foundation that will impact lives for generations to come.
As the Foundation grows, our hope is to continue expanding our reach to support more communities, organizations, and causes that inspire people to live with passion, conviction, and perseverance.
We are excited about the future of the Claim Your Crown Foundation and the lives we can impact together; empowering people, strengthening communities, and inspiring others everywhere to rise and Claim Their Crown.
